Provide Value to Your Readers
For someone to want to come back to your blog again and again, they have to feel as if it was worth the time they spent reading your posts. Your blog needs to leave a visitor with something when they have finished reading your content. You need to provide them with some type of value.
The value you provide can take many forms, and it all starts with being unique. This, perhaps more than anything, is what will keep your audience coming back for more. Maybe the tone of your blog posts is humorous, or entertaining, or supportive, or informative, or inspirational. Of course, the chances are that it will be a combination of more than one of these approaches.
After all, if you are simply making posts with information and a point of view that could be easily found on other blogs, why would someone choose your blog over another? Remember that the value and uniqueness of your blog, and the key to growing your audience and fanbase is YOU. Your blog is the only one that has you making the posts, so make sure that you take full advantage of this.
Hopefully you can see a parallel between your blog audience and your online DJ audience. What makes you unique as a DJ? What is your style? How do you let your personality come across to the audience?
I have deliberately left this post short – I want you to spend some time thinking about what value you plan to provide to your audience and fans.
In Part 4 of this series I will show you how you can schedule your posts in order to provide consistent content for your readers.