If you missed Part 4 of this series you can find it here. You can also read Part 1.
Help Your Readers Share Your Posts
As you may already know with respect to other aspects of your DJing, your current customers, audience and fans can be your best promotional tool. Think about the value that comes from someone recommending your DJing to one of their friends or family members. Potential customers and listeners are almost always going to trust the recommendation that comes from someone they know, as compared to advertisements or other promotions they might come across.
So, assuming you have a separate Facebook page set up for your DJing (and this might be a page for your DJing as a whole, or perhaps even a page focused on a particular event or show you arre promoting), you want to make it easy for your audience to get the word out.
What if you don’t have a Facebook page? I have a short article that will help you get started with creating a Facebook Page for Your DJing.
With the rise of Facebook, people have become accustomed to sharing articles and pictures with their friends and colleagues just by making a mouse-click or two. In order to make sure your valuable blog posts are getting shared as much as possible, and you certainly can’t expect people to copy the URL of one of your blog posts they find interesting, open their email program, start a new email to the people they want to share it with, paste your URL,…. you get the picture.
What would happen if someone found one of your posts so compelling that they wanted to share it with everyone they knew? They are not going to send a mass email to their full address book, and you don’t want them to have to draft up a new Facebook post just to share your content.
Thankfully, on the Wordpress platform, you can extend the core functions of your blog by using what are known as “plugins.” Plugins are small programs that you download and install on your blog, and they allow you to transform your blog into a much more powerful promotional tool.
Here are two popular examples that will add share buttons to your blog:
Getting your blog posts shared on Facebook is priceless. It’s the kind of personal recommendation and organic promotion that money just can’t buy. You can leverage this type of promotional strength with your blog, provided that you make it easy for your readers.
I hope you have found this short series on blogging useful. Remember that blogging for your online DJing is an ongoing process. You need to build an audience, but you also need to keep them. If you have tried blogging before but were unhappy with the results, take another read through this series of posts to see where you might have been able to change things to get a better outcome.
You don’t necessarily have to have a blog to build a great DJ career, as there are other opportunities for you to create a captive audience, but if dp you start a blog, and put in the time and energy, you’ll almost certainly be pleased with how things turn out.