In a shorter show this week, I discuss some American consumer research on podcast audiences, a new agreement between Deezer and audioBoom and a Forbes article looking at the growth in advertising in podcasts over the last two-to-three years.
Websites and articles mentioned in the show:
The Survey of the American ConsumerÂ® – http://www.mri.gfk.com/solutions/the-survey-of-the-american-consumerr/the-survey-of-the-american-consumerr/
Tracking Digital Change: Mobile, Social, And Podcasts Infographic from GfK MRI – https://cdn2.hubspot.net/hubfs/2405078/Email_Images/Countries/USA/MRI_Tech_Snapshot_Spr2017.pdf
audioBoom and Deezer podcast agreement – https://media.info/radio/news/audioboom-gets-its-podcasts-in-deezer